Why New Age Business Ideas?
Well, change is the nature of every environment and so does the business world. Present day business environment is jam-packed with cut-throat competition and it’s growing fast like the bank balances of some Indian politicians…..believe me! And to fight and win, businesses scratch their butts in hard rough spaces.
In these circumstances, don’t you think business need new ideas, thoughts, values and planning?
While all standard approaches in Marketing, HR, Finance, or any other function are crucial, do you think these are enough for businesses at this age of the world to stand out?
Yeah! may be. I can’t say no business can do it and show me thumbs down. That’s a different game.
But, what I can (hopefully you too can) observe is that successful businesses have something special in them, something different, or something that touches people from inside. They pave their own special way to get the attention and eat up the competition.
With my eyes wide open, I can clearly and broadly see 5 new age business ideas that can help businesses stand out and find success. Whether you are already in business or you are starting a business very soon, these ideas must support in your business endeavors.
Image Credit Keawpiko / FreeDigitalPhotos
Innovative businesses fly high. Innovation is the key to remain competitive in a crowded market. Whether it’s marketing approach, modifications and updates in product/service, or reducing operating costs, innovation is possible in every chunk of a business division. It’s not just about new products and new business models. Look at the highly successful companies, you’ll see research and innovation find top priority in their agenda. Why not apply the rule even if it’s a small business? May be in a small way…
This is the age of information and globalization; and technology seems to be the backbone of new age businesses. Today, a business can’t be run the way it was done a few decades ago. Investing in right technology has become an utmost necessity for any business to remain in the competition. Technology helps in every sphere of business – boosting up sales, increasing operational efficiency, building relationships, etc. Keeping Internet in mind, think about two businesses operating in the same industry – one carries its activities both online and offline and the other exists offline only. Who’s got the edge?
Businesses are going green and of-course it’s a right thing to do. It should not be mistaken that only those businesses that offer Eco-friendly products fall under environment friendly business. Any business can be environmentally responsible by taking preventive measures to protect the environment such as recycling, using energy-efficient equipments, or adopting tree planting programs, etc. Being environment friendly not only helps the business reduce operating costs but also helps in attracting clients and customers.
The concept of social responsibility of business is not new but it’s gaining more momentum now along with consumers’ awareness about it. Social responsibility is in fact a part of ethical business. Businesses take all its resources from the society to carry on their activities and make profit; hence it’s their responsibility to give back by protecting and improving the welfare of the society and by taking steps to respond to increasing societal issues. A socially irresponsible business has little chance to grow and succeed. What are you thinking??
How about a business that changes the way something is done (Ex – Apple iPod for music), changes the way people think of something (Ex – Mumbai’s Dabbawala), or transforms something into an invaluable stuff (Ex – Story of Amazon.com?)? A revolution lies in the mission and vision of your business and this is what I consider to be the chief of all other points mentioned above. The change you want to bring into this world (or in your country, locality, whatever!) through your business can have a high impact in your success. It need not necessarily be a big one. Even just a touch and feel of change can work great. Condition Apply: Change should be for good!
That’s all, there they are! Have anything to share related to the above? Anymore new age business ideas? Please speak up!